Turn electronic shelf labels and colour e-paper displays into promotion surfaces for brand campaigns and shopper offers — scheduled centrally, confirmed label by label and measured against sales.
The shelf label is the last message a shopper reads before choosing. It is the one in-store surface tied to a single product.
Printed promo tags and shelf wobblers take days to deploy, are hard to verify and are rarely removed on time.
Suppliers increasingly expect in-store placements to be scheduled, verifiable and measured like online media.
Shelf-edge retail media on AiESL uses e-paper surfaces you may already own — promo colours and QR codes on standard labels, larger colour labels for featured products, and Prism colour e-paper displays for aisle and entrance campaigns.
| Format | What it shows | Typical use |
|---|---|---|
| Promo badge on standard labels | Spot colour (usually red), promo price, multi-buy mechanic | Supplier-funded price promotions at every facing |
| QR code on the label | Link to recipes, reviews, manuals or a brand page (can follow GS1 Digital Link) | Content and engagement campaigns that are measurable by scans |
| Large colour labels (4.2″–13.3″) | Product image, brand colours, full specifications | Featured products, endcaps, electronics and premium ranges |
| Prism colour e-paper displays (12.43″–31.5″) | Six-pigment colour images that change remotely and hold with no power | Aisle, checkout and entrance campaigns |
Prism displays are currently supplied as samples and are not yet certified; retail-system integration is being validated. Details on the Prism promo displays page; label sizes on the products page.
| Step | What happens | Data you get |
|---|---|---|
| 1. Plan | Choose stores, aisles and products, the creative template and the promo price. | A campaign plan tied to specific labels |
| 2. Schedule | Set start and end times per store or region; promotions switch on at opening and off on time. | No promotions left running after the deal ends |
| 3. Push | The platform sends the creative and price to every matching label, across connected brands. | — |
| 4. Confirm | Each label reports that it updated. | Proof of display per store and facing |
| 5. Measure | Compare sales of promoted products against control stores; add footfall from the Flow Camera where installed. | Campaign results you can share with suppliers |
The platform provides the mechanics — scheduling, delivery, confirmation and measurement data. How you sell and price shelf media to brands remains your commercial decision.
| E-paper does well | E-paper does not do |
|---|---|
| Holds an image with no power; readable in any store lighting | Video or animation |
| Changes remotely in seconds, on schedule | Instant, second-by-second rotation of many ads |
| Runs on batteries or harvested indoor light | Bright, backlit attention-grabbing like LCD |
| Shows the same price as the till, by design | Personalised offers to individual shoppers |
Every promotional price must also match the price charged at checkout — regulators treat promotions as one of the most error-prone areas of shelf pricing. See ESL pricing accuracy.
Move the promotions suppliers already fund from paper to labels, with scheduled start and end.
Share proof of display and sales against control stores with suppliers.
Introduce colour labels or Prism displays in the aisles where campaigns perform best.
Talk to a solution engineer about your stores and systems — no sales script.
Talk to an engineerIt is advertising and promotion placed at the shelf edge — on electronic shelf labels, colour shelf displays or e-paper posters — usually funded by brands. Because the surfaces are digital, campaigns can be scheduled, switched on and off remotely, verified and measured against sales.
They can show promotional content: promo colours and prices, product images on larger colour labels and QR codes to brand content. They are e-paper, not video screens, so they suit price-led and image-led promotions rather than animated ads.
Each label reports that it received and displayed the update, which gives proof of display by store and facing. Combine it with sales data from your POS against control stores to measure the effect.
Prism is AiESL’s family of colour e-paper promotion displays from 12.43″ to 31.5″, showing six-pigment images that hold with no power. They are currently available as samples and not yet certified; retail-system integration is being validated.
Promo prices, colours and QR codes can be pushed to any label brand connected through the AiESL open middleware, within what each label’s display supports. Image-heavy formats need colour labels or Prism displays.
No. Shelf labels show one price and one message to everyone in front of them, and the same price must be charged at the till. That keeps shelf-edge media transparent and consistent with rules against individualised pricing.
Tell us which promotions you run today — we will show how they look, run and report on e-paper.
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